GENDER EQUITY NEWS UPDATE: Nike Ushers In A New Era For Women In Sports
Nike is taking advantage of its international influence to endorse a pretty awesome cause: women in sports. From highlighting the achievements of female athletes in their “Dream Crazier” campaign to designing the world’s first “Pro Hijab”, Nike is seeking to redefine sports culture to not only include, but focus on women. At the grassroots level, Nike is committed to training new female coaches internationally and acting as a catalyst for positive change for female athletes. Nike’s efforts to support women through their campaigns, products, and services help girls show the world they can “Just do it” too.
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